GUIDES

Complete guides

Deep, evergreen guides to the concepts behind modern link management.

The complete guide to UTM tracking

What UTM parameters are, the five tags that matter, naming conventions that scale, and how to read the results without drowning in spreadsheets.

11 min12 May 2026

Guide

Link-in-bio strategy for creators

Your bio link is the most valuable real estate you own. Here's how to structure it, theme it on-brand, and track which links actually drive your goals.

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Guide

QR codes for marketing that actually convert

How to design branded QR codes people trust, where to place them, and — most importantly — how to measure whether they worked.

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