QR codes for marketing that actually convert

A QR code is the bridge between something physical — a poster, a package, a table tent — and a web destination you control. The problem with most QR codes is that they're anonymous: a black-and-white square you can never change and never measure. Branded, trackable QR codes fix both.

Design a QR people trust

• Brand it. Add your logo to the center and use your colors — a styled code reads as legitimate, a naked one reads as spam.
• Keep contrast high. Dark foreground on light background scans fastest; avoid low-contrast color pairs.
• Raise error correction when you add a logo, so the code still scans if the center is partly obscured.
• Test it at the size you'll print it — a sticker and a billboard have very different minimums.

Make every scan measurable

Because a LinkLane QR points at a short link, a scan is just a click — with a source of 'qr'. That means scans land in the same analytics as everything else: counts, uniques, device, country, and time-of-day, all in real time. You finally know whether the conference banner or the product insert actually drove traffic.