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What is a branded link (and why it matters)

Branded links replace a generic short domain with your own — and they get clicked more. Here's what they are, how they work, and when to use them.

Link management5 min06 May 2026

A branded link is a short link that uses your own domain — yourbrand.link/launch instead of a generic shortener. It's a small change with a real effect: people trust and click links that carry a name they recognize.

Why branded links matter

  • Trust — a recognizable domain signals the link is really from you.
  • Click-through — branded links consistently outperform generic ones.
  • Recall — your domain reinforces your brand every time the link is shared.
  • Control — you own the domain, so you own the link's destiny.

How to use them in LinkLane

On the Enterprise plan you can add a custom domain with DNS verification and serve your short links from it. Every link, QR code, and campaign then carries your brand instead of a generic host — while keeping the analytics, routing, and protection features intact.

Branded links FAQ

What is a branded link?
A short link on your own custom domain (e.g. yourbrand.link/sale) instead of a generic shortener, which increases trust and click-through.
How do I set up a branded link?
On LinkLane Enterprise, add your domain and verify it via DNS; your short links then resolve from your branded host.
BRAND IT

Links that carry your name.

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